Remove all preconceived notions of what’s the ‘right way’ and picture your site visitors using your site. What do they see? What are they looking for? What do they want? Imagine…how would you like to share it with them.
1. To form in the mind a notion or idea of; to form a mental image of; to conceive; to produce by the imagination.
2. To contrive in purpose; to scheme; to devise; to compass; to purpose.
“Imagination is more important than knowledge.” -Albert Einstein